6 Online videos that drive results for your marketing

Effective marketing requires you to reach the right people, at the right time in the right place. Now this may sound like a lot to ask, but after a careful look into your target customer (Learn how to build customer personas here) you should have a good idea. From there you will need to decide what type of […]

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Determining the Right Time to use Video in your Marketing

It’s all very well to say that video is going to be 80% of all viewed content by 2020. It doesn’t tell us WHEN to use video, rather than other media content such as infographic, an e-book or a webinar. Online video is growing exponentially because it’s just so easy to watch. With Instagram and […]

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target audience persona Video marketing strategy

Video Marketing Strategy – Target Audience Personas

Knowing your target audience is essential when it comes to developing a video marketing strategy. If you’re producing a corporate video or whether we are speaking about advertising, the better you know your audience, the more effective you will be. You see, you need to know more about them to appeal in a quick easy […]

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Marketing Video Calendar

Why Prioritise at least 1 Marketing Video in your 2017 Calendar?

With the New Year upon us, now is the perfect time to evaluate and refresh your marketing plan for 2017. In this blog we share some ways you can include marketing video in your strategy this year. If you’ve been watching Facebook for example, you would have seen that you are immediately prompted when someone is […]

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5 Videos to Reshape your Marketing in 2017

With the New Year upon us, now is the perfect time to evaluate and refresh your marketing plan for 2017. These five video types will help you to blitz some of the marketing objectives you’ve set for the year. Use of video is set to see continued growth and marketers will be looking at using […]

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3 Ways your business can use Youtube Cards and Annotations

With the forever changing digital markets pace, Youtube has also evolved into a powerhouse that is an excellent tool for video producers and marketers. Youtube annotations and cards enable businesses to make video an interactive experience, allowing viewers to click through to links and other videos at relevant times throughout their viewing experience. In this […]

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