Turning customers into brand advocates using video

I’m sure you’ve heard the phrase “happy clients are the best form of marketing”. Although the meaning was more accurate before the digital age, it doesn’t mean the principle cannot be applied today. Connecting with satisfied customers and working with them to capture and share their positive experience in the form of testimonies is a […]

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How to establish a strong brand image in videos

Your video will represent your business for months if not years to come. One of the keys to having a successful video that represents your brand well means ensuring all areas of your video have been considered and well planned, including preparations for the filming day. Whether you are working with a professional production crew […]

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Converting Website Visitors to Customers Using Video

A landing page video is simply a video that appears on the homepage of your website. A successful website should convert visitor traffic into leads or sales, a great video will assist in Persuading visitors to take action. Research by MarketingLand.com show that 71% of marketers say video outperforms other marketing content. An effective landing […]

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Preparing a 5 Star Creative Brief

An important part of producing a video successfully is making sure that everyone involved, including your key stakeholders within your business and the production company you engage, are on the same page. Communicating this information, like in many other industries, is best done using a project brief; and not only will this ensure your project […]

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How to use a teleprompter Picture

How to be prepared for using a teleprompter

Teleprompter’s are a fantastic tool to be using when filming scripted pieces on camera and are especially popular in the news industry. They reduce the number of takes, cutting production time dramatically and allowing for the talent to easily read scripted pieces while maintaining eye contact with the camera. When you’ve had little experience on […]

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How to increase reach on my videos?

So you are considered using video to market your business or have already produced some awesome content. Plan is to put it up online, wait for your prospect customers to watch it and generate new business right?…. Not exactly. Video works just like any other form of marketing, the content needs to be distributed effectively to get the best […]

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