Setting Objectives for your Marketing

A Story of Hawaii, Cuisine and DrinksHow do you evaluate how well your corporate video is performing? Is it clicks, views, shares… there’s plenty of information available, but getting the right information to know what impact your video isachieving is the tricky part.The first step is to focus just on a couple of metrics so that you aren’t […]

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6 Online videos that drive results for your marketing

Effective marketing requires you to reach the right people, at the right time in the right place. Now this may sound like a lot to ask, but after a careful look into your target customer (Learn how to build customer personas here) you should have a good idea. From there you will need to decide what type of […]

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Determining the Right Time to use Video in your Marketing

It’s all very well to say that video is going to be 80% of all viewed content by 2020. It doesn’t tell us WHEN to use video, rather than other media content such as infographic, an e-book or a webinar. Online video is growing exponentially because it’s just so easy to watch. With Instagram and […]

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