With the New Year upon us, now is the perfect time to evaluate and refresh your marketing plan for 2017. In this blog we share some ways you can include marketing video in your strategy this year.
Of marketers worldwide name video as the type of content with the best ROI.
Of all internet traffic could be video in 2017.
If you’ve been watching Facebook for example, you would have seen that you are immediately prompted when someone is LIVE, with a notification. The fact is, in this world of online social connection, there is an increasing demand by your customers to see the answer online. Driven by the increasing confidence of online shopping, marketing video is one of the best tools you have to get an immediate sale.
Why is marketing video the answer to online sales?
Consumers today want to make quick decisions. As a business owner you will know how meetings can take up your day and if you want to buy something, it’s quicker and easier to do this after hours online than to walk into a store.
Customers meet your business, see your products and services and often even order without stepping into your shop front or picking up the phone.
And it’s not only Facebook. Snapchat, Twitter and Instagram are video friendly and are creating a great instant moment of YES for someone looking at your offerings. And creates truly memorable moments between brands and their customers.
How do you Incorporate marketing video Effectively?
1. Have a Strategy
Short video updates to keep your followers engaged and updated on the latest news and offers from your business. This involves knowing your target audience – who you want to see your videos and where they ‘hang out’. Places you might use video include:
- Youtube channel
- Facebook advertising
- Shopify pages
- Exclusive Membership Sites & Online Courses
- Twitter via Periscope
- Landing Pages
Once you have videos, you can then assess their value, reuse them frequently and create ongoing fresh content for your business on different platforms.
2. Build your Brand
Video isn’t present on many websites at the moment, so you can get ahead of the curve, which means you gain authority and begin to look like a larger, more impressive company online. According to Convince and Convert:
Adding a video to your website can increase the chance of a front page Google result by up to 53x
Using videos in email marketing has been shown to double click-through rates.
71% of marketers say that video conversion rates consistently outperform other marketing content
Audiences are 10x more likely to engage with video content—embed, share, or comment—more than text-only blogs or related social posts.
Video isn’t present on many websites at the moment, so you can get ahead of the curve, which means you gain authority and begin to look like a larger, more impressive company online.
3. Beat your Competition to the Punch
Longevity of content online has some merit in Google rankings gives you the opportunity to capture the market through YouTube when people are searching for what you do. There are some amazing innovations coming – including 3D, virtual reality and live streaming. If you’re ahead of the curve, you become the expert.
It’s only a matter of time, with marketers knowing that video is now a ‘must have’ with online content, your competitors will pick up on this important trend, so don’t miss out!
If you’re looking at getting started on a video project, be sure to get in touch. I’m sure there will be some great tips and ideas that we’ll be able to assist you with. Stay in the loop by signing up to our newsletter.