2019 Facebook Algorithm Changes – SBP Podcast

Why you should keep on top of the 2019 Facebook platform changes? Being the first to move makes you the first to take advantage of new opportunities. Facebook is making it easy with events like F8, Webinars & Algorithm presentations allowing you to stay up to date. 2019 changes to the Facebook platform: Business tools […]

Continue reading

Creating marketing Videos for your Business – SBP Podcast

Creating marketing Videos for your Business will assist you to increase the reach of your social media channels and engage with audiences on these platforms. Video can also allow you to reduce the costs of reaching audiences using social media advertising, increasing your return on advertising spend. In this podcast, we discuss what types of […]

Continue reading

Ultimate Guide to Facebook Advertising 2019

Ultimate Guide to Facebook Advertising in 2019 To say that Facebook advertising is an important part of many businesses online marketing is an understatement. Looking at Australian businesses, nine out of ten have a Facebook profile with six believing that Facebook will directly contribute to an increase in sales over the next year (Yellow). However, [...]

Continue reading

Lady forming digital marketing strategy

Pros & Cons of Traditional marketing vs Digital marketing

5 Stats to Inform your Digital Marketing Strategy Building a marketing strategy includes deciding between traditional or digital marketing tactics. The answer to this will certainly differ depending on your industry, business and target customers. However, it can help to understand the pros & cons of each when building your strategy. Traditional Marketing - Print, [...]

Continue reading

5 Stats to Inform your Content Marketing Strategy

5 Stats to Inform your Content Marketing Strategy A major benefit of online content marketing is the amount of audience data captured. In fact, 88% of marketers surveyed by Forbes use data obtained by third parties to enhance their understanding of each customer (Forbes). Digital marketers often use this information to gain a greater understanding [...]

Continue reading

Emma Sidney Thought Leadership Video Screenshots

Using Thought Leader Videos to Promote your Brand

Using Thought Leader Videos to Promote your Brand It’s becoming well known that content especially video plays an enormous role in marketing your business. With business owners looking for more ways to connect with customers online, thought leadership is becoming more popular. When it comes to thought leader content, video can enable you to reach [...]

Continue reading