Homestyle Aged Care - Facebook Advertising Management

Overview

Facebook advertising is an effective way for most businesses to reach their target audience online.

With a number of aged care facilities across Victoria, Homestyle has been sending targeted traffic from Google Adwords to landing pages for each home.

Homestyle wanted to explore the possibility of reaching new audiences through Facebook advertising.

The Challenges

The marketing manager at Homestyle Aged Care consulted SBP with the aim of:

  • Sending targeted traffic to Homestyle facilities landing pages.
  • Generate new leads and enquiries for the business.

Solutions

Pictures speak louder than words and videos take it to the next level! We chose to use video as the media for this advertising campaign.

We created an introduction video to showcased Homestyle’s Point Cook manor home. The video required no sound and had subtitles to make it easy to follow on social media in silent newsfeeds.

The video was produced with the advertising campaign in mind meaning all elements were optimised for social media.

Aged Care Facilities Video Advertisement - YouTube & Facebook

About Homestyle

For almost 30 years, Homestyle Aged Care Services has provided residential care homes and services in the greater Melbourne metropolitan and Geelong areas.

Industry: Aged Care

Company Size: Medium

Location: Victoria

Service: Video Production & Facebook Advertising

The Result

At the begining of the campaign, we spent time to develop a strategy for the Facebook advertisement.

Each month this was reviewed, optimised and reports were delivered to the Homestyle aged care marketing manager.

Here’s a snapshot of the results this campaign drove.

97,846

IMPRESSIONS

17,074

VIDEO VIEWS

1,583

WEBSITE CLICKS

Watch the Facebook advertising video we produced below.

Read more SBP Success Stories

Thomas CARR COLLEGE LOGO

See the video we used to showcase the Thomas Carr College ID9 program

Read More

Venture Melton

View the content we produced for Venture Melton’s business summit.

Read More

BackOnTrack

Check out this Facebook advertising video we produced for Back on Track fitness.

Read More

Free Digital Marketing Strategy Session

Work with one of our Melbourne Based Digital Experts to develop a winning strategy for generating new customers