School Marketing for Now, 2021 and Beyond
Expert tactics for marketing your school, to keep parents and students engaged. Book a free strategy call with Australia's FASTEST GROWING School Marketing Agency!
Challenges that Australian Schools expereince in Marketing
Generating enough exposure with school marketing, within the school zone, to drive open day attendees and enrolments
Retaining students through critical years with school marketing, from primary to secondary years 6-7 and secondary to senior years 10-11.
Local Community Engagement
Using school's marketing channels to stay relevant in the local community and keeping engaged with stakeholders, Alumni and Supporters of the school
School Website - The heart of your School Marketing Engine
For most businesses a website is a lead generation engine. For a school, the website plays a vital role in generating leads, but also serves as a tool for parents, students and staff to use daily. Some common features most school websites should include the following
Content Management System for School Marketing Staff
An easy to use system like wordPress, is essential for keeping up in an agile marketing environment. Updating website content should be as simple as writing nice emails and formatting word documents. Learn more about Web Design
Easy login Access for Parents, Students & Staff
If you have online tools like SIMON, Parent Access Module (PAM) and Care Monkey. It’s important to give easy access to these ares on your website to Parents, Students and Teachers. Learn more about Web Design
A section of the website that is dedicated for visitors to be able to explore. This can be achieved using simple images & video along with creative web design, however can be taken a step further using 360 images. Learn more about Web Design
Online Videos - Supporting School Marketing Efforts
A school can use videos in many areas through out school marketing efforts, the following are some common applications.
Introductions to the School and its Programs
From a general introduction to the school when people visit the website, to introduction videos for every year level and unique school programs, video is a powerful method to engage students in school marketing. Learn more about Corporate Video
Testimonials for Parents, Students & Staff
Positive expereince that Parents, Students and even Staff have had at the school, are powerful stories for engaging future prospects. Testimonial videos can be used in many places in school marketing. Learn more about Corporate Video
Short Advertising Videos
To promote events like Open Days and Scholarship Exams, shorts 15-30 second videos, combined with facebook advertising is powerful getting in front of prospective parents and students. Learn more about Corporate Video
Professional Photos - A must have for School Marketing
From Print, to the Website, to Online advertising, a growing bank of the schools professional images will be useful to have in future marketing efforts
With the world of online and social Media, it is common now for parents and students to learn who their teacher will be well in advance to them even enrolling at the school. Professional headshots of staff & teachers will have many uses. Learn more about headshot Photography
School Image Bank – Staff & Students
The most popular type of images that schools requires for marketing, it is important to have a regularly updated bank of images for marketing staff to access when creating promotional content for the school. Learn more about Photography
School Image Bank – Facilities
A large part of parents and students selecting a school is influenced by its facilities technology. Showcasing Learn more about Photography
Google Ads - Locals searching online in the school Zone
Target those searching for terms like “Secondary School”, “High school”, “Catholic School” etc from your zoned area, with targeted ads on google, increasing awareness and reach in the local area
Facebook Ads - A powerful tool in the School Marketing Toolkit
Specifically target Mothers, Fathers and students in a specific geographic location, encouraging them to attend an open day or take part in a similar school activity.
Our Clients Thoughts
Check out this video on some of our clients thoughts on us as a Marketing Company. Over the years we've worked with Medium Businesses to Local Schools, Councils and Universities on creating Videos, Websites and managing Ad campaigns
Speak to a School Marketing Guru!
Give us an opportunity to learn about your unique marketing challenges and our Digital Marketing Guru's will share some ideas on how to solve them, in a Free Digital Marketing Strategy Call
Yes a Marketing Agency that loves INBOUND Marketing!
Engaging parents and students with your content online and allowing them to make a decision to exchange their contact details for your valuable Lead Magnet, welcomes you to start a warm conversation.
Attract targeted strangers who are looking for products & services you offer or have a specific challenge to solve
Paid Ads | Videos | Blogs | Website
Convert Visitors with the exchange of their contact details for highly engaging and valuable content for potential customers
Downloads | Webinars & Events | Retargeting Ads | Free Trials
Nudge leads further down your funnel with engaging content that will assist them in finding a solution for their challenges
Case Studies & Blogs | Videos & Testimonials | Email Marketing | Retargeting Ads
First time engaging a Marketing Agency?
Get in touch so we can start exploring your unique school marketing challenges and our gurus will share some ideas on solving them
Call Lockie on 0425 270 622
Call Dush on 0466 113 266